What started out as a light post to see if I could gather some real commentary has turned into a full-blown media story. CNN/Money issued an article this morning hinting at a possible acquisition of Yahoo! stock by Microsoft in order to increase market share in the search industry.
Is it possible? Perhaps. But MSN s spending a lot of resources building their own PPC and search platform, so this would appear to be a complete market share play. The chatter hit Webmaster World this morning as well. Here's a thread with some thoughts on the subject.