Archived Search Marketing Blog for KoMarketing Associates

Latest Search Market Share Report

According to a report released Monday by Internet metrics company comScore, Google and Yahoo gained slightly in overall search market share (0.3 and 0.1% respectively), while MSN dropped by 0.2%.  As of October, Google now processes 45.4% of all searches on the Internet.  Yahoo ranks second at 28.2% and MSN a distant third at 11.7%.  Holding their own, Ask.com sits at 5.8%.

I personally can't help rooting for Ask.com to overtake MSN by the end of Q1 2007 (of course this statement brings a recent post in SEOMoz to mind).

Yahoo Partners with eBay - The Competitive Landscape May Shift

In the news today, Yahoo and eBay, joining forces to provide collaborative services amongst two of the largest, most trafficked sites on the World Wide Web (first and fifth respectively - according to Alexa traffic data).  The search landscape is changing, as market leaders look to partner with other major content providers, integrating search technology, cross-linking ad networks, and offering collaborative services. 

Pubcon 2006 - Thoughts and Review

Some thoughts on Pubcon 2006 here in Boston this April.

First - I definitely want to travel out of state for the next SEO conference I go to.  Too much temptation to handle pressing work related material versus actually learning from the industry.

Things I didn't do and wish I did do:

1. I missed Malcolm Gladwell's speech - heard that he is an excellent presenter and gave a nice opening presentation
2. Should have hit some of the Affiliate sessions, heard that there was a nice buzz going on there.
3. Everyone who went to "Forensic and Competitive Intelligence" thought it was a great session.  I'll be looking forward to the PPT's and information, but wish I had made it as well
4. While I did get to meet some really fantastic individuals, I still could have met more - won't make the same mistake next year or next conference

Thoughts and Opinions:

• I attended both link building presentations (Tuesdays and Wednesday's).  The first was alright - it's hard to break down a person/company's website in 10 minutes or so.  Peter Davis gave a nice breakdown on some of the material on his Web Marketing Blog.  I can empathize with the one SEO who was having problems getting material/cooperation from the Pharma client - I don't think the situation is an unusual one.  Wednesday's was better as it related to actual do's and don't about linking in general.  I felt all 4 speakers did a great job in their presentations
• Great blog session to open up Wednesday morning.  It was enjoyable to hear three popular and influential bloggers talk about their motivation, opinions on blogging and miscellaneous thoughts on the blogosphere.  I can't say that I had read Robert Scoble's blog before, but really enjoyed his candor and am now a regular reader because of it. 
• I was impressed with the Public Relations session, especially given the fact that two of the presenters, Robin Liss and Lawrence Coburn really gave some personal examples of what has made their businesses successful.  Both were great presenters as well and I am glad I decided to head to that session.
• Finally, it is always exciting to meet intelligent people in search and Internet marketing/development.  Best of luck in the future and I'm sure we'll be in touch.

The New Ask.com

It remains to be seen how many posts we actually create in relation to this category, but given the fact that the fourth largest player (distant fourth btw) is revamping its site, changing its name, and trying to make a move to be more competitive in the search space, it's worth noting the new Ask.com.  It's interesting to note that advertisements appear at the bottom of the first page of search results now, but shift to the top once you move into the second and deeper pages.  For more in depth analysis on the revamped search engine, including features and functions, please see Chris Sherman's article from SearchEngineWatch.com.